contemporary marketing 18th edition

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Contemporary Marketing 18th Edition by Boone Kurtz. The authors provide thorough coverage of essential marketing principles exploring all components of the marketing mix and providing practical guidance to help students prepare for successful marketing careers. Contemporary Marketing 18th Edition by Boone Kurtz. Up to 5 cash back CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses.

This title is a Pearson Global Edition. Published by South-Western College. Posted by 7 months ago. Thoroughly revised to reflect the major trends impacting contemporary marketing the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations experiences and communities.

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